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25 May 2011 @ 10:28 pm
Branding: The Selling Kind, Not the Burny Kind...  
Currently, I’m taking a class on branding for writers. It’s about crafting a consistent personal, writing, and industry brand for one’s work. On the surface, this sounds like it shouldn’t be too difficult, but I’m not good at the short, pithy, eye-catching phrase. It’s the academic in me, I suppose. Why say something succinct when you can expound on it ad infinitum?

Okay, well, perhaps I’m not quite that bad, but crafting titles, things that come in short, sharp little bites, gives me hives. I’m working on this by focusing my recent poetry efforts on shorter forms (haiku) or forms that fence me in more (cinquains), and while I’m liking the feeling of constraint in the poems, there’s a world of difference between poetry and marketing copy.

We’re bombarded with branding all the time in our ad-saturated world, and coming up with something that makes you and your work look intriguing is tough. Most of the Americans in my class are rather meh about what I’ve been coming up with, though the Aussies love it. Not quite sure what that means.
 
 
 
foxraferfoxrafer on May 28th, 2011 01:38 am (UTC)
Good luck with your class! I find branding is tough in general, but personal branding is something I've never been able to do.